breast screen australia early detection campaign

RESPONSIBILITIES

+ ideation and concept
+ storyboarding
+ client presentation
+ pre-production
+ art direction
+ typographic overlays
+ project management
+ copy brief
+ styling direction
+ print design and finished art

THE BRIEF
BreastScreen Australia is a combined state, territory and Australian Government initiative to raise awareness for free breast screening for all Australian women between 40 and 74 years of age.
As part of a 5 part video series and print campaign we began by joining media personality Deborah Hutton as she gets a mammogram with the aim to de-mystify the process.
The series included Deb debunking breast cancer myths with a 2nd video interview with Vicki Pridmore the CEO of BreastScreen Victoria about common misconceptions around breast cancer and checks.
The series connected with Australian women through the brave individual stories of Rachel, Indira and Gladys who also shared their experiences in print and video.

MEDIA BRANDS
The Australian Women's Weekly
Now to Love
 

+ videography and editing Mitch Payne
+ photography Alana Landsberry
+ production Roxy Holder
+ styling Leda Ross

 

 

Breast Screen gorup portrait
BreastScreen Australia is a combined state, territory and Australian Government initiative to raise awareness for free breast screening for all Australian women between 40 and 74 years of age. As part of a 5 part video series we begin by joining media personality Deborah Hutton as she gets a mammogram.
The 2nd in this low-fi native content series for The Australian Women's Weekly, sees Deborah Hutton interview Vicki Pridmore the CEO of BreastScreen Victoria about common misconceptions around breast cancer and checks.
breastscreen-layout.jpg
 Indira put off getting a mammogram for years because she believed risk of breast cancer was not in family medical history. Her brave story tells how she discovered her diagnosis and her heartwrenching story of strength through her ongoing treatment.

Indira put off getting a mammogram for years because she believed risk of breast cancer was not in family medical history. Her brave story tells how she discovered her diagnosis and her heartwrenching story of strength through her ongoing treatment.

 Gladys survived 50 rounds of radiation therapy to become an active figure in The Pink Sari Project.

Gladys survived 50 rounds of radiation therapy to become an active figure in The Pink Sari Project.

As part of a national Breast Screen campaign to promote breast cancer screening in Australian women, we interviewed three women about the breast cancer detection, experience, and survival and hear their advice to others. This is Gladys' story.
 Rachel was lucky she chose to act on the invitation for her free mammogram. It meant an early detection and removal which prevented her from undergoing invasive cancer treatments.

Rachel was lucky she chose to act on the invitation for her free mammogram. It meant an early detection and removal which prevented her from undergoing invasive cancer treatments.

As part of an awareness campaign for BreastScreen Australia we heard 3 real life cancer stories. This is Rachel's.