Alecia Green Creative

Gourmet institute 10 year celebration launch

RESPONSIBILITIES

pitch
+ creative concept
+ mock-up design

booked execution
+ shoot concept
+ art direction
+ pre-press briefing
+ stylist briefing
+ set build briefing
+ graphic design
+ finished art
+ typography
+ project management

THE BRIEF
To create a show-stopping celebration of 10 of Australia's top chefs for the 10 year anniversary of Harvey Norman Gourmet Institute. In collaboration with the editorial team this was a logistically  complex execution

Capturing this a party with 10 busy chefs required the co-ordination of 6 separate shoots across 2 states, careful lighting and retouching strategy as well as the wrangling a couple of very special chooks.

MAGAZINE TITLES
Australian Gourmet Traveller

+ Photo Graham Jepson
+ Styling Mel McQueen
+ Retouching Elise Healy