HARVEY NORMAN AUSTRALIAN MADE 2017
+ project management
+ location scouting
+ co-art direction
+ stylist briefing
+ finished art
+ selection of custom fabrics and colours for furniture shown
To showcase Harvey Norman's Australian Made collection of furniture in a stylish way and hero the customisable materials, stains, sizes and finishes.
Drawing on the raw beauty of the Australian coastline, I selected a number of fabrics for pieces shown. This translated into a direct spike in sales in the shown fabrics and colours demonstrating ROI and engagement with the Bauer homes audience across print and digital.
House & Garden
+ Design + Creative Direction Johnnie Crawford + Alecia Green
+ Photo Brett Stevens
+ Styling Lucy Tweed