HARVEY NORMAN australian made 2018
+ graphic design
+ client presentation
+ project management
+ creative direction
+ finished art
+ liaising with editorial talent
+ selection of custom fabrics and colours
To showcase Harvey Norman's Australian Made collection of furniture in a stylish way and communicate the customisable materials, stains, sizes and finishes. This was created through the selection of some custom finishes in collaboration with editorial talent, "snackable" detail shots for native social across Bauer's homes portfolio as well as messaging in the print execution.
We wanted to move away from singular idea of where Australian's live and connect the Australian Made theme by drawing interior inspiration from a range of Australia's beautiful natural environments: The Coast, The Tropics, The Desert and The Misty Eucalyptus Mountains.
House & Garden
+ Design + Creative Direction Alecia Green
+ Photo Chris Court
+ Styling Sarah Ellison