HARVEY NORMAN australian made 2018

RESPONSIBILITIES

pitch
+ graphic design
+ client presentation

booked execution
+ project management
+ pre-production
+ creative direction
+ retouching
+ finished art
+ liaising with editorial talent
+ selection of custom fabrics and colours


THE BRIEF
To showcase Harvey Norman's Australian Made collection of furniture in a stylish way and communicate the customisable materials, stains, sizes and finishes. This was created through the selection of some custom finishes in collaboration with editorial talent, "snackable" detail shots for native social across Bauer's homes portfolio as well as messaging in the print execution.
We wanted to move away from singular idea of where Australian's live and connect the Australian Made theme by drawing interior inspiration from a range of Australia's beautiful natural environments: The Coast, The Tropics, The Desert and The Misty  Eucalyptus Mountains.

MAGAZINE TITLES
House & Garden
Real Living
Gourmet Traveller
Belle

+ Design + Creative Direction Alecia Green
+ Photo Chris Court
+ Styling Sarah Ellison

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