NYDJ

RESPONSIBILITIES

pitch
+ creative concept
+ mock-up design

booked execution
+ shoot concept
+ art direction
+ retouching
+ graphic design
+ finished art
+ typography
+ project management

THE BRIEF
To showcase the patented technology that makes NYDJ denim a flattering on all body shapes. We did this by showcasing the same 3 pairs of jeans on two different body types and connecting to the Woman's Day audience by presenting weekend casual, officewear and datenight outfits.

MAGAZINE TITLES
Woman's Day

+ photography Kristina Soljo
+ styling Charlotta Backlund
+ production Emily Fitzpatrick