Primo native instagram

RESPONSIBILITIES

booked execution
+ shoot concept
+ art direction
+ styling and propping
+ retouching
+ project management

THE BRIEF
To present Primo Smallgoods in native Instagram context for both Gourmet Traveller and The Australian Women's Weekly. This was achieved under very tight time and budget constraints and the results achieved 2nd most liked post on Gourmet Traveller social for 2016.

MAGAZINE TITLES
The Australian Women's Weekly
Australian Gourmet Traveller

+ photography Scott Hawkins
+ styling Alecia Green
+ production Roxy Holder

 

 Primo proscuitto appetisers, asparagus, rockmelon and grissini.

Primo proscuitto appetisers, asparagus, rockmelon and grissini.

 Primo grilled chorizo, with white-bean puree on sourdough for brunch.

Primo grilled chorizo, with white-bean puree on sourdough for brunch.